.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to snagging billions in financial backing each year, have reared nearly $360 million so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag is because of market saturation, enhanced governing pressures, and financial uncertainties.ADWEEK consulted with five VCs that continue to purchase adtech business, despite these challenges, concerning what they are searching for as well as what they stay away from. Maybe unsurprisingly, these real estate investors are targeting options in privacy-focused technologies and also industry-specific places like connected television.